Breakfast Club: Business Development and Sales in the Technology Industry
Join us for a breakfast seminar on a tale of doing Business Development in two companies. Sandra Horvath, of Sage Software & Payment Solutions and Tracy Huitika, of MDA Geospatial Services Inc. will compare and contrast their experience and methods on how to effectively conduct Business Development in a product versus a project-based company.
The discussion will cover:
* Their professional history and what led them to Business Development
* Business Development activities
* The challenges of Business Development (good and bad)
* How to succeed in Business Development (education, skills, attitude, etc)
Date: Wednesday, Wednesday, March 23, 2011
Time: 7:30 – 9:00 am
Segal Graduate School of Business, SFU
500 Granville St. (@Pender)
Tracy Huitika is a Business Development Manager at MacDonald, Dettwiler, and Associates Geospatial Services Inc. (MDA GSI), where she defines, creates, and develops targeted geospatial service offerings for the Aviation market. Prior to her new career in Business Development, Tracy was the Director of Game Development at a local gaming company. She has a solid background in science and technology, and has spent the majority of her career in software engineering and management on projects at MDA such as the Naval Combat Operator Trainer for the Canadian Navy, the US Air Force Global Procedure Designer, and the CP-140 Synthetic Aperture Radar for the Canadian Air Force. Tracy’s educational background includes a Post-Baccalaureate in Computing Science from SFU, studying physics at UBC, and completing a Bachelor of Science in Astronomy and Mathematics from the University of Manitoba.
Sandra Horvath a Business Development Director at Sage Software and Payment Solutions where she is responsible for expanding the market reach of integrated payment systems for order-to-cash and procure-to-pay processing. Prior to her position at Sage, Sandra was an Account Development Director for American Express where she led efforts to expand their B2B Purchasing Card business in Canada and helped launch Buyer Initiated Payments technology in the US. She has extensive experience in purchasing/supply chain management, e-commerce models and technologies and senior management experience in marketing and business development. Sandra’s educational background includes a Dip. Tech in Operations Management & International Trade, an undergraduate degree in Business Administration (Marketing), and a Management of Technology MBA from Simon Fraser University.
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