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Apr 7 – WIE(VR) Workshop: Marketing and Sales to Advance Your Career

WIE(VR) – Women in Engineering (Vancouver Region) invites you to a workshop on “Marketing and Sales to Advance your Career”, Thursday, April 7th, 2011

Marketing and Sales to Advance your Career

The economic downturn dramatically changed the employment environment. Seemingly overnight, the multiple job offers that employment-seekers had become accustomed to evaporated. For employees, the corporate ladder became steeper and harder to climb. More than ever, this means that you have to do more and work harder to get noticed, find the right job opportunity, and advance in your career. To be successful, you not only have to be good at what you do, but you also have to be good at marketing and selling yourself.

Marketing and sales strategies help companies to develop unique value propositions and brands, and leverage their brands to build successful businesses. On a personal level, you can apply the same strategies to build and advance your career.

This session describes marketing and sales and how they can be applied on a personal level. We’ll discuss how you can use marketing and sales strategies to develop your unique personal value proposition and brand, and how you can leverage your personal brand and value proposition to advance your career.

Presented by Lianna Mah, PEng., responsible for business development and marketing for the Associated Engineering group of companies

A civil engineering graduate from UBC (BASc 1986, MEng 1987), Lianna has more than 20 years experience in consulting engineering, specializing in the design and construction of wastewater, water, and civil engineering projects. Currently, as Vice President, Business Development, Lianna is responsible for business development and marketing for the Associated Engineering group of companies.

Associated Engineering is an employee-owned, Canadian consulting firm with over 750 staff in 17 offices across Canada. The firm provides multi-discipline engineering and environmental science services in the water, environmental, infrastructure, transportation, building, and renewable energy sectors.

Lianna is an active volunteer with APEGBC and DAWEG (the Division for Advancement of Women in Engineering and Geoscience-a division of APEGBC). She has also served on committees for the Consulting Engineers of B.C. and CCWEST (Canadian Coalition of Women in Engineering, Science and Technology), and has participated in a number of initiatives for Engineers Canada, including a national symposium on Women in Engineering and the “From Consideration to Integration” study. In recognition of her work with these organizations, Lianna received APEGBC’s 2002 Professional Service Award and, in 2009, received the designation of Fellow from Engineers Canada.

Thursday, April 7th, 2011

Time: 6:30-9:30pm,  workshop starts at 7pm

Location: YWCA, 535 Hornby Street, Welch Room 4th floor, Vancouver, BC – Map

Cost: $10 for pre-registration, $12 at the door

Registration: Please send an email to engineeringwomen@gmail.com to indicate your attendance

Sandwiches, snacks, and hot and cold beverages will be provided.

For more information visit www.wievr.ca, or email engineeringwomen@gmail.com

Information from this post provided by WIE(VR)

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