“When women look at tech companies and math departments, they see few women. This activates the stereotype that women aren’t good at math. The stereotype, Toni Schmader said, makes it harder for women to enter those fields. To stay. To thrive.”

Click here to read about these stereotypes and a new innovative way to study the gender gap in computer science and engineering field, developed by UBC Psychologist Toni Shmader and her colleague from the University of Arizona, Matthias Mehl.