header image

Article: Barbie book implies girls can’t be coders; Mattel apologizes

A picture book, “Barbie: I Can Be a Computer Engineer,” has recently come under fire after a blog post about its poor handling of the subject of women and girls in technology. The book features Barbie creating a game on her laptop, but goes downhill when she realizes, “I’ll need Steven’s and Brian’s help to turn it into a real game!”

It’s just that it completely misses the point about how Barbie can become a computer engineer. It would have been fine if she didn’t know how to code, so long as she spent the book learning the skill and not just letting a couple of guys do it for her. What we end up with is a hot mess of gender stereotypes perpetuated for the unfortunate girls who read the book.

Click here to read the full article. Casey Fiesler has also written a great remix of the book (how it should have been written!).

Comments are closed, but trackbacks and pingbacks are open.

a place of mind, The University of British Columbia

2010-2015 NSERC Chair for Women in Science and Engineering (BC and Yukon Region)
2054 - 6250 Applied Science Lane,
Vancouver, BC, V6T 1Z4, Canada
Tel: 604.827.4090
Fax: 604.822.2403

Emergency Procedures | Accessibility | Contact UBC  | © Copyright The University of British Columbia