An article in The New Yorker discusses the disparity between what Sheryl Sandberg’s “Lean In” says to expect from firm negotiation, and the results of such efforts in reality.
It’s not that men are immune from being seen as tough or unlikeable when they make aggressive demands. Attempting to negotiate can make anyone seem less nice, Bowles repeatedly found. But it’s only women who subsequently suffer a penalty: people report that they would be less inclined to work with them, be it as coworkers, subordinates, or bosses
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