“San Francisco-based entrepreneur Debbie Sterling wants to change that statistic. Sterling was trained as an engineer at Stanford, where she was one of 181 women in a program that graduated nearly 700 people in all. To even out the score, she decided to begin with an early intervention in a girl’s life, and she set her sights on the toy aisle. Girls, she says, begin demonstrating less interest in science, math, and engineering when they are as young as eight. “Take a walk through a toy store and you can begin to see why; the ‘blue aisle’ is filled with construction toys and chemistry sets, while the ‘pink aisle’ is filled with princesses and dolls,” read the press materials from her company. “If we want more female engineers, we need to open their minds to engineering at a young age.” ”

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