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Article: Engineer’s toy company smashes gender roles in inspiring viral video

An article featuring Anja Lanz, president of the Vancouver chapter of Women in Engineering, was recently published in the Province.

“The two-minute music video tells the story of three girls who are bored by typical commercials pitching pink girlie toys, and create a contraption modelled after the late U.S. cartoonist Rube Goldberg’s drawn inventions.  “It’s fabulous,” said Anja Lanz, an “engineer in training” who earned a degree at the University of B.C. in engineering physics and is a year away from applying for status as a professional engineer.”



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